Digital Marketing Manager
Last updated on December 19, 2024 by App Sky Star
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We are looking for an experienced and creative Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will have a strong grasp of digital marketing strategies, data analytics, and a passion for staying ahead of industry trends. As a Digital Marketing Manager, you will be responsible for planning, implementing, and overseeing digital marketing campaigns to drive brand awareness, customer engagement, and conversion across various online channels.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to meet company goals, including increasing brand awareness, website traffic, and lead generation.
- Manage and oversee digital marketing campaigns, including paid advertising (PPC), SEO/SEM, social media marketing, email marketing, and content marketing.
- Plan and execute effective SEO and SEM strategies to improve search engine rankings and drive organic traffic.
- Create and manage engaging social media content, ads, and campaigns across various platforms to build and engage with our online community.
- Oversee email marketing campaigns, including list segmentation, content creation, and A/B testing to optimize performance.
- Collaborate with the content team to develop compelling, SEO-friendly content that aligns with marketing objectives.
- Monitor and analyze the performance of digital marketing campaigns using analytics tools (Google Analytics, social media insights, etc.) and make data-driven decisions to optimize results.
- Manage digital advertising budgets, allocate resources effectively, and track return on investment (ROI) for each campaign.
- Stay up-to-date with industry trends, emerging digital technologies, and best practices to keep our digital marketing strategies competitive.
- Work with cross-functional teams, including graphic designers, web developers, and copywriters, to ensure cohesive and impactful campaigns.
- Report on digital marketing KPIs and provide regular updates to the management team.
- Develop and maintain relationships with key partners, agencies, and platforms in the digital marketing space.
- Ensure brand consistency and compliance with digital marketing best practices and legal requirements.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
- Proven experience as a Digital Marketing Manager or similar role with a successful track record of digital marketing campaigns.
- Strong understanding of digital marketing channels, tactics, and tools, including SEO/SEM, PPC, social media, email marketing, and content marketing.
- Proficiency in using digital marketing and analytics tools, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
- Strong analytical skills and the ability to interpret data to make informed decisions and optimizations.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Project management skills with the ability to manage multiple campaigns and tasks simultaneously.
- Strong leadership and team collaboration skills.
- Up-to-date knowledge of industry trends and best practices.
- Certifications in digital marketing platforms (e.g., Google Ads, Facebook Blueprint) are a plus.
Benefits:
- Competitive compensation package and performance-based bonuses.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Access to the latest digital marketing tools and technologies.
- Chance to make a significant impact on the company's digital presence and growth.
Job Type:
- Full-time / Freelance / Part-time / Contract
Experience:
- A minimum duration of 6 months is mandatory.
- In case of no prior experience, you have the option to apply for an internship.
Location:
- Chandigarh (U.T.) India
Digital Marketing Manager
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Written by App Sky Star
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