PPC Manager
Last updated on December 19, 2024 by App Sky Star
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We are seeking a highly skilled and data-driven PPC Manager to lead our pay-per-click advertising efforts. The ideal candidate will have a strong background in managing PPC campaigns across various platforms and a proven track record of achieving measurable results. As a PPC Manager, you will be responsible for developing and executing PPC strategies to drive website traffic, generate leads, and maximize ROI.
Key Responsibilities:
- Develop and execute comprehensive PPC strategies that align with the company's marketing objectives.
- Identify target audiences, conduct keyword research, and create campaign plans to reach and convert them.
- Stay updated with PPC industry trends, best practices, and emerging platforms to adapt strategies accordingly.
- Plan, launch, and optimize PPC campaigns across platforms such as Google Ads (AdWords), Bing Ads, and others.
- Manage campaign budgets, adjust bids, and refine targeting to maximize ROI.
- Monitor and analyze campaign performance, identifying areas for improvement.
- Conduct extensive keyword research and selection to build effective PPC campaigns.
- Create, expand, and optimize keyword lists to improve campaign relevance and performance.
- Develop compelling ad copy that aligns with campaign objectives and speaks to the target audience.
- Collaborate with designers to create visually appealing ad creatives.
- Implement A/B testing strategies for ad copy, landing pages, and other campaign elements to optimize performance.
- Analyze test results and make data-driven decisions to improve campaigns.
- Set up and maintain conversion tracking to measure and report on campaign effectiveness.
- Implement tracking codes and pixels for accurate attribution.
- Generate regular reports on PPC performance, including key metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Provide actionable insights and recommendations to the marketing team and senior management.
- Manage PPC advertising budgets, allocate resources effectively, and ensure campaigns stay within budget.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
- Proven experience as a PPC Manager or similar role with a successful track record in managing and optimizing PPC campaigns.
- Deep understanding of PPC platforms, including Google Ads, Bing Ads, and others.
- Proficiency in keyword research, campaign setup, and bid management.
- Strong analytical skills with the ability to interpret PPC metrics and derive actionable insights.
- Excellent written and verbal communication skills.
- Project management skills with the ability to manage multiple PPC campaigns.
- Ability to work collaboratively in a team environment and across functions.
- Certifications in PPC platforms (e.g., Google Ads certification) are a plus.
Benefits:
- Competitive compensation package and performance-based bonuses.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Access to the latest PPC management tools and technologies.
- Chance to make a significant impact on the company's online advertising efforts and ROI.
Job Type:
- Full-time / Freelance / Part-time / Contract
Experience:
- A minimum duration of 6 months is mandatory.
- In case of no prior experience, you have the option to apply for an internship.
Location:
- Chandigarh (U.T.) India
PPC Manager
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Written by App Sky Star
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